If you’re a guitar enthusiast visiting the U.S., there’s one place in sunny California that simply has to be on your itinerary: Norman’s Rare Guitars. Located in Tarzana, a neighborhood in Los Angeles, Norman’s Rare Guitars is a musical sanctuary packed with decades of history and some of the rarest and most unique guitars you’ll ever come across. Think of it as a pilgrimage spot for guitarists from all around the world—a place where guitar dreams come to life and each instrument has a story to tell.
A Little History Behind the Store
Founded by Norman Harris in the 1970s, Norman’s Rare Guitars began as a small business, fueled by Harris’s passion for uncovering unique instruments and preserving their history. What started as a modest love affair with rare guitars evolved into one of the world’s most respected guitar shops, attracting musicians from all genres. From world-famous rockstars and collectors to beginners dreaming of their first classic axe, Norman’s Rare Guitars has become an iconic landmark for guitar lovers everywhere.
Why Norman’s Is a Must-Visit Destination
The store is not just a shop; it’s a cultural experience. Walking into Norman’s Rare Guitars is
like stepping into a museum of musical history. The walls are lined with classic, vintage, and rare guitars, ranging from Fender and Gibson classics to unique, hard-to-find models that could make any guitarist swoon. Here’s what makes Norman’s so special:
Incredible Inventory: Norman’s is known for its impressive and often exclusive stock of guitars, including rare vintage models that you’d be hard-pressed to find anywhere else. The guitars aren’t just collectibles; they’re pristine, well-maintained instruments that are playable, ready to be appreciated, and above all, cherished by their next owners.
Top-Tier Customer Experience: You might expect a store packed with iconic guitars to have an exclusive vibe, but Norman’s Rare Guitars is surprisingly welcoming. The team is famously friendly, patient, and knowledgeable. Whether you’re a seasoned player or just starting out, they’re eager to share their passion and expertise. Their approachability has been a hallmark of the shop, keeping the atmosphere relaxed, fun, and accessible.
Celebrity Connections: Norman’s Rare Guitars has become a hangout for some of the biggest names in music. Over the years, legendary musicians like Joe Bonamassa, Tom Petty, and even Slash have made appearances here. You’ll also see the store featured regularly on YouTube and Instagram, with musicians popping in to try out guitars or showcase new gear. Many fans of the store enjoy watching its regular “Guitar of the Day” YouTube series, where staff members highlight and demonstrate unique instruments in the shop.
A Community Hub: Norman’s Rare Guitars is more than just a store—it’s a community. They actively engage with their followers on social media and regularly post about the guitars in their collection. They also have a dedicated fan base online, many of whom are music lovers just as much as they are collectors or players. By interacting with fans and enthusiasts worldwide, they’ve made Norman’s more than just a shop; it’s a cultural hub for guitar lovers across the globe.
What You Can Expect During a Visit
Once you step inside Norman’s 
Rare Guitars, it’s like being a kid in a candy store (if candy were made of finely aged wood, resonant tones, and legendary vibes). You’ll see walls filled with Fender Strats, Telecasters, vintage Gibsons, and more unusual guitars like the Rickenbacker 360 or a 1960s Gretsch Country Gentleman. The store allows you to explore the legacy of electric guitars with pieces from the golden eras of rock, blues, and jazz.
If you’re lucky, you may even catch a live demo from a famous musician or an impromptu jam session. The store has hosted everyone from local musicians to international icons, and some artists even visit just to play around with these rare finds.
Highlights You Won’t Want to Miss
If you’re making the trek out to Norman’s Rare Guitars, here are a few highlights you’ll definitely want to check out:
Vintage Models: The store boasts one of the largest collections of vintage guitars, some of which date back to the 1950s and 60s. These instruments not only sound different due to aging and unique materials but also embody a craftsmanship and character that’s rare in modern builds.
Acoustic Room: The acoustic room at Norman’s is another must-see, especially for players who want to experience the full-bodied tones of Martins, Taylors, and Gibsons from different eras. Each guitar has its own personality, with wood grains and resonance that echo the essence of Americana and folk music.
Custom and Limited Editions: Norman’s also offers an array of custom and limited-edition guitars, often featuring one-of-a-kind finishes and unique tonal characteristics. This makes it a perfect stop for collectors looking to invest in something truly exceptional.
Make It Part of Your U.S. Adventure
For those visiting the U.S. from the UK, Norman’s Rare Guitars can be the centerpiece of a true guitar pilgrimage. Not only do you get a chance to hold and play guitars you may have only seen in magazines or heard in legendary recordings, but you also get to soak in the energy of a shop that’s played a pivotal role in music history.
After your stop at Norman’s, you can also explore the broader Los Angeles music scene. Nearby, you’ll find historic venues like the Troubadour and the Whiskey a Go Go, along with famous record stores and studios that have played essential roles in rock and pop history.
Final Thoughts
For anyone serious about guitars, Norman’s Rare Guitars is a bit like heaven on earth. Its legacy, stock, and environment make it more than a shop—it’s an experience, a community, and a piece of musical history. So, if you ever find yourself in California, carve out some time to visit Norman’s Rare Guitars. Whether you’re there to buy, try, or simply admire, it’s a place that every guitar enthusiast should experience at least once. If you don’t get to visit in person, you can always read the book, available at Amazon – Click Here
